British American Tobacco (BAT) Nigeria Nationwide Recruitment

     
Job Title: TRADE MARKETING REPRESENTATIVE (TMR)
Reference Number: RA/WAA/NGN/TMR/28-03-11
Location: North, Middle Belt, South East, South West
Remuneration: Very Competitive
Reports To: Area Manager
Requisition Number: 1
Response Deadline: M11/4/2011


Principal Accountabilities:
-Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan;
-Train customers if necessary using required materials and instructions;
-Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager;
-Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager;
-Actively participate in business development projects e.g. internal brand awareness campaigns;
-Support change management projects within marketing Team;
-Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory;
-Monitor brand’s performance in the outlets (BAT’s and competitors’);
-Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory;
-Provide information on retail environment to TM&D Communications Manager to develop touch points appropriate for these outlets;
-Support DSS representatives to achieve high performance by establishing a constructive feedback process;
-Develop an effective working relationship with the outlets by giving assistance and support through regular communication and the prompt handling of problem and requests.

Knowledge, Skills and Experience:
-Excellent written and verbal communication (in English);
-High degree of Computer literacy and competency in the use of Microsoft Office tools;
-Prior experience in Trade Marketing, Brand and Trade Programmes deployment;
-Knowledge of the FMCG industry in the retail environment;
-Negotiating and influencing skills;
-Outstanding interpersonal skills with the ability to develop and maintain relationships with Clients, external suppliers and commercial partners;
-Self starter, keen and confident to use own initiative;
-Must be able to drive and possess a valid Drivers’ License;
-Should have a minimum of three years working experience.

Key Outputs:
The most important metrics by which successful performance will be judged are, for respective territory:
-Customer satisfaction targets;
-Timely development/ implementation of trade marketing activities
Real vs. plan financial execution;
-Accurate and well maintained outlet classification record;
Additionally, this jobholder shares accountabilities with other areas (for respective territory) in terms of:
Sales volume
Market share
Brand portfolio financials (e.g., P&L, margin)

Degree:
-First degree or equivalent in Marketing, Social sciences or related qualification from a reputable higher institution.

Equity Statement:
BAT is an equal opportunities employer. All applications will be treated strictly on merit.

To Apply, follow these useful steps below:
Locate and Click on:
Step 1: "Browse Jobs & Apply";
Step  2: "BAT WAA";
Step 3: "Marketing"; then
Step 4: "Trade Marketing & Distribution"

Click here to Apply