British American Tobacco West Africa Area (BAT WAA) Current Job Openings

Job Title: TRADE MARKETING REPRESENTATIVE
Reference Number: OM/WAA/NGN/TMR/28-03-11
Location: North, Middle Belt, South East, South West
Reports To: Area Manager
Requisition Number: 1
Response Deadline: 6/5/2011

Principal Accountabilities:
-Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan;
-Train customers if necessary using required materials and instructions;
-Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager;
-Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager;
-Actively participate in business development projects e.g. internal brand awareness campaigns;
-Support change management projects within marketing Team;
-Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory;
-Monitor brand’s performance in the outlets (BAT’s and competitors’);
-Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory;
-Provide information on retail environment to TM&D Communications Manager to develop touch points appropriate for these outlets;
-Support DSS representatives to achieve high performance by establishing a constructive feedback process;
-Develop an effective working relationship with the outlets by giving assistance and support through regular communication and the prompt handling of problem and requests.

Knowledge, Skills and Experience:
-First degree or equivalent in Marketing, Social sciences or related qualification from a reputable higher institution;
-Excellent written and verbal communication (in English);
-High degree of Computer literacy and competency in the use of Microsoft Office tools;
-Prior experience in Trade Marketing, Brand and Trade Programmes deployment;
-Knowledge of the FMCG industry in the retail environment;
-Negotiating and influencing skills;
-Outstanding interpersonal skills with the ability to develop and maintain relationships with Clients, external suppliers and commercial partners;
-Self starter, keen and confident to use own initiative;
-Must be able to drive and possess a valid Drivers’ License;
-Should have a minimum of three years working experience.

Key Outputs:
The most important metrics by which successful performance will be judged are, for respective territory:
-Customer satisfaction targets;
-Timely development/ implementation of trade marketing activities;
-Real vs. plan financial execution;
-Accurate and well maintained outlet classification record.

Degree:
Additionally, this jobholder shares accountabilities with other areas (for respective territory) in terms of:
-Sales volume;
-Market share;
-Brand portfolio financials (e.g., P&L, margin).

Equity Statement:
-BAT is an equal opportunities employer.

All applications will be treated strictly on merit.

Remuneration: Competitive.

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